Rich Black
This color is used for backgrounds and text over color.
HEX
#000000
RGB
0 / 0 / 0
CMYK
30 / 30 / 30 / 100
Red
This color is used for copy highlights and accents.
HEX
#E4002B
RGB
228 / 0 / 43
CMYK
0 / 98 / 97 / 0
Light Yellow
This color is used for light type (such as headlines, quotes, callouts, etc.) and accents.
HEX
#FFDE7C
RGB
255 / 222 / 124
CMYK
0 / 11 / 62 / 0
White
This color is used for body copy and additional miscellaneous copy.
HEX
#FFFFFF
RGB
255 / 255 / 255
CMYK
0 / 0 / 0 / 0
Dark Gray
This color is a secondary color. May be used for minimal elements that help your design without getting attention (e.g., rules to separate text).
HEX
#6E6E6E
RGB
110 / 110 / 110
CMYK
57 / 48 / 48 / 14